Challenges Faced by the Print Media Essay

Conventional wisdom in the media industry holds that existing, established forms of media adapt to new and emerging forms. For example, radio sufficient to the emergence of television rather than simply fading away. The emergence of the net profit and the plethora of information available, however, feature led many to question the stodgy view. Media executives and scholars agree that intelligencepapers, magazines and other forms of ingrain media face serious challenges in legal injury of readers, r plainue and even their conception.Declining Readership Readership of many forms of print media, especially newspapers, has been declining for years, and the Internet whitethorn have only accelerated this trend. Further, newspapers have largely failed to reach the younger, technologically savvy generations. The Press Council of Australia, in its 2006 report on the State of the give-and-take Print Media, reported that people over the age of 50 stand for nearly half of the readers o f Australias newspapers. In the United States, the Pew investigate Center for People and the Press, a nationally known public smell research firm, reported in 2008 that the Internet surpassed newspapers as a news source. Television, however, remained the most popular source of national and world news. Lost RevenuesAs the print media lose readers, shrinking their circulation figures, it becomes increasingly difficult for newspapers, magazines and other print out(p)lets to sell the advertising space that provides the bulk of their revenues. Media consultant Jack Myers, pen for the online Huffington Post, reported that newspaper ad revenues plunged an estimated 40 percent since 2001, based on projected revenues for 2010. Further, Myers reported that magazine advertising revenues fell between 12 and 15 percent in 2008. Even the Yellow Pages telephone directories atomic number 18 not immune from this trend, as Myers projected declines in their ad revenues, as well.Long-Term Survival Declining advertising revenues have threatened the very existence of many print media outlets, especially newspapers. As revenues fall, many newspapers have mown their editorial staffs and shuttered news bureaus. Some print media outlets have even ceased operations. The trend may continue, with more newspapers and other print publications going out of business. The Press Council of Australia cited a 2006 report by the London-based magazine The Economist, which predicted the extinction of at least some of the United Kingdoms newspapers. The worrying trends and threats to their viability have many print media executives scrambling to develop news business models and methods to adapt to and attain in this new media environment. Newspapers have increased their online presence, according to a panorama of news media consumption by Pew Research however, growth online has not offset newspapers losses in print readership.